Nashville Metro area’s annual Light up a Life campaign unveils new brand identity preceding launch of month-long holiday fundraising drive for The Arc Tennessee and Technology Access Center.
NASHVILLE, TENNESSEE (NEWSWIRE) 21, November, 2016 – Light up a Life, Nashville’s annual fundraising campaign benefiting The Arc Tennessee and Technology Access Center, has unveiled a new logo to herald the beginning of its annual donations drive and other branded-events for the 2016 holiday season.
Inspired by the campaign’s slogan, “give someone with a disability a chance to shine,” the new logo (seen above ) was created by national public relations agency 1680PR. “Our goal was to create a distinctive mark that communicates the connecting of action and result: by donating to or assisting with the fundraising effort, one truly ‘lights” up a life – or lives – of people with disabilities in their own community,” says Makayla Telfer, Senior Marketing Strategist of 1680PR.
Light up a Life is an annual holiday-season fundraising campaign supporting the Technology Access Center (TAC) and the The Arc Tennessee. Every December, the two organizations join together to field events and a donations drive to raise critically needed funds that will directly support their continued work for people with disabilities in the Nashville Metro area. As many of the programs that support the region’s disability community continue to be cut or severely slashed, Light up a Life’s sole mission is to enable direct funding support for services and access to assistance for those most in need without the reliance on state programs and services which have been affected by budget cuts and other factors. Funds raised through the Light up a Life campaign go directly to services and support for people with disabilities.
The first event of the month-long fundraising campaign is the annual “Kick-off” celebration and silent auction to be held at the Caterpillar Financial Services Corporation at 2120 West End Avenue, in Nashville on 6pm December 2, 2016. Recognized as a must-see spectacle every December, all are welcome to join the respective organizations’ leadership and staff to witness the transformation of the Caterpillar Financial Services building into a vibrant and festive venue illuminated by over 200 candles in recognition of donations received that will directly support the critical work of the Technology Access Center and The Arc Tennessee for people with disabilities. The evening’s agenda features a silent auction amidst a backdrop of live music and the serving of light victuals.
Details on the second event – an upscale social ceremony at Nashville’s new hot spot, Thompson Hotel – including VIP Ticket information and attendees list, will be announced on the campaign’s official website LightUpALifeTN.org on Friday, November 25, 2016.